Tom Hutchison

Web Marketing for the Music Business (eBook, PDF)

• Format: PDF

Produktbeschreibung

Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential Internet presence needed for effective promotion, sales, and distribution.

Author Tom Hutchison provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Includes information on maximizing your site to increase traffic, online grassroots marketing tactics that will advance your career and how to best utilize social networking sites such as Facebook and Twitter.

The accompanying website will keep you up-to-date, with online resources for web support. The author's blog is continuously updated to include the latest breaking techniques for promotion.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 320
• Erscheinungstermin: 11. Februar 2013
• Englisch
• ISBN-13: 9781136122224
• Artikelnr.: 38242898

Autorenporträt

Tom Hutchison was a professor of marketing in the Department of Recording Industry at MTSU, but was on leave to serve as the director of the School of Business and Management at Husson University. He worked with a wide range of popular artists including Faith Hill, The Dixie Chicks, The Roots, and Beck. Tom also conducted market research projects for Sony, MCA/Universal, DreamWorks, and Warner Music Group. Tom passed away suddenly on Memorial Day, 2012, just after finishing the manuscript for this new edition.

Inhaltsangabe

Chapter 1 Development of Music Marketing on the internet
Chapter 2 State of the Market
Chapter 3 Overall Music Marketing Strategy
Chapter 4 Domains and Hosts
Chapter 5 Creating the Web Site
Chapter 6 HTML and Scripts
Chapter 7 Optimizing and Monitoring Your Web Site to Increase Traffic
Chapter 8 Audio and Video for Your Web Site
Chapter 9 E-commerce and Financial Transactions
Chapter 10 Finding Your Market
Chapter 11 Successful Promotion on the Web
Chapter 12 Social Networking Sites
Chapter 13 Professional, Legal and Ethical Issues
Chapter 14 Mobile Media
Chapter 15 Mobile Music Marketing