The book will begin with a wider discussion on the role of metrics, and how web metrics overlap with associated concepts with a longer library and information science history such as scientometrics and bibliometrics. It will explore the latest tools that are available, many of which have changed since the publication of the first edition, as well as how we can expect the field to change in the future with machine intelligence and artificial intelligence becoming more widely available.
This new edition has been extended and updated throughout to reflect the rapidly changing nature of the field. As well as updates to the user-friendly tools and resources, there is a greater emphasis on the programming libraries that are available, as library and information professionals are increasingly willing to start engaging with data that is available programmatically.
After reading the book the information professional will not only be better placed to adopt web metrics in their workplace, but also be critical of the misuse of web metrics.
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