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This book invites readers to rediscover jamu -Indonesia's traditional herbal elixir-not just as a drink, but as a doorway to a healthier, rooted, and globally relevant lifestyle. Through a personal and reflective narrative, the author explores the transformative power of wellness tourism grounded in local wisdom. Jamu becomes a bridge between tradition and innovation, between the body and the spirit, between local identity and global markets.
Rooted in firsthand experiences, academic research, and field interviews, the book offers both strategies and soul: a roadmap for developing jamu into
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Produktbeschreibung
This book invites readers to rediscover jamu-Indonesia's traditional herbal elixir-not just as a drink, but as a doorway to a healthier, rooted, and globally relevant lifestyle. Through a personal and reflective narrative, the author explores the transformative power of wellness tourism grounded in local wisdom. Jamu becomes a bridge between tradition and innovation, between the body and the spirit, between local identity and global markets.

Rooted in firsthand experiences, academic research, and field interviews, the book offers both strategies and soul: a roadmap for developing jamu into a contemporary wellness lifestyle that is competitive yet authentic. It is intended for tourism professionals, academics, policymakers, young generations, and members of the Indonesian diaspora seeking reconnection with cultural heritage. This book is an invitation to live healthier, more mindfully, and more connected-with nature, with self, and with each other.


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Autorenporträt
NGARTO FEBRUANA was born in Batu, Malang, East Java, Indonesia on 4 February 1967. He completed his primary and secondary education in his hometown. Ngarto graduated from Indonesian Literature Department, Faculty of Letters, Gadjah Mada University, Yogyakarta in 1995. He is actively writing short stories between 1986 to 1997. Some of his short stories have been published by Yogyakarta local media and national media, including several teen magazines. A number of his short stories published in an anthology of short stories. Lorong Tanpa Cahaya (Aisle Without Light) is his first novel, was first published in 1999.His second novel, Menolak Panggilan Pulang (Reject Call Home), published in July 2000. The third novel, Tapol (Prisoner), printed and published in 2002, and Harga Seorang Wanita (A Price A Woman) published in 2006.

This former student activists embarked on a career in the media industry as a copy editor of D & R Magazine (April 1997 - February 2000), copy editor of the tabloid Semanggi (2000), copy editor the tabloid DeTAK (2000-2001). Since 2001 to now he is a journalist at Tempo Inti Media, Jakarta, with a variety of roles such as author, head of research, editor of Koran Tempo, staff research experts, and Publishing Coordinator at the Center for Data and Analysis TEMPO.