- Distribution of early galleys and ARCs to media outlets, reviewers, bloggers, magazines, and key booksellers and librarians
- Reviews targeting Publishers Weekly, Kirkus, Library Journal, Booklist, Shelf Awareness, New York Times and others
- Coverage targeting online literary publications, including The Rumpus, Electric Lit, Literary Hub, and Story Circle
- Coverage targeting publications about crime fiction, noir, 1940s movies, and old-time radio
- Bookseller outreach, including ABA Advance Access, PNBA, and selected galley mailings to booksellers who have enjoyed other titles
- Small tour, focused on the Portland, Oregon area
- Regional coverage targeting Portland-area media
- Book club outreach
- Author interviews: radio, TV, print, and online venues
- Edelweiss galley giveaways
- Social media including interviews, Twitter, and Forest Avenue's Instagram and Facebook
- Promotions on author's website, gigilittle.com, and the publisher's website
- Publicity and promotion in conjunction with author's speaking engagements
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