Stephan Sunn

Why Great Products Crashed (eBook, ePUB)

• Format: ePub

Produktbeschreibung

In Why Great Products Crashed, the authors provide another sobering and incisive perspective into the strategic missteps and cultural inertia that brought down some of the most admired products with their brands in modern business history. Our drive to open this study again is that we frequently realized some decision makers of our clients from Asia to the USA still repeat similar mistakes, even in new fields such as AI applications, or with different names, such as digital sales innovators.

The book dissects how complacency, executive overconfidence, and a blind reliance on legacy advantages turned market leaders into cautionary tales, from Kodak to Nokia, Blockbuster to Quibi. These firms didn't fail due to a lack of data or talent, but because they ignored the very warning signs they helped create.

Each chapter delivers powerful lessons for today's executives navigating rapid technological shifts, consumer distrust, and disruptive innovation. Whether the trap was ignoring dissent, over-investing in flawed marketing, or mistaking charisma for competence, the narrative unveils how internal dynamicsnot external chaosare the real culprits. It's a compelling call to action for leaders to embed dissent, transparency, and agility into their organizations' DNA.

Ultimately, the book isn't just about what went wrong. It's a survival playbook for forward-thinking leaders. It outlines how to build adaptive systems, empower contrarian voices, and future-proof decision-making before the market does it for them. In an era where dominance can vanish overnight, When Great Products Crashed serves as both a warning and a roadmap for those who still believe in long-term relevance.

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Produktdetails

• Verlag: Davidson Global & Co.
• Erscheinungstermin: 21. Oktober 2025
• Englisch
• ISBN-13: 9798230695349
• Artikelnr.: 75718364