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Imagine you're a dog. Got it? Me too. Now imagine you're a dog trying to build a brand.
Why Your Dog Needs a Strategy ... and So Do You! is a witty and insightful guide to personal branding and creative leadership, told through the voices of two very strategic pups.
Written by award-winning Creative Director and Brand Strategist Olena Zaitseva, this book helps you rethink visibility, purpose and storytelling from the ground up, with humour, clarity and charm.
Perfect for creatives, founders and anyone looking to connect brand with identity in a meaningful, memorable way.
Practical. Emotional. Sometimes wagging.
Why Your Dog Needs a Strategy ... and So Do You! is a witty and insightful guide to personal branding and creative leadership, told through the voices of two very strategic pups.
Written by award-winning Creative Director and Brand Strategist Olena Zaitseva, this book helps you rethink visibility, purpose and storytelling from the ground up, with humour, clarity and charm.
Perfect for creatives, founders and anyone looking to connect brand with identity in a meaningful, memorable way.
Practical. Emotional. Sometimes wagging.
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