Michael J. Silverstein, Kate Sayre, John Butman

Women Want More (eBook, ePUB)

How to Capture Your Share of the World's Largest, Fastest-Growing Market

• Format: ePub

Produktbeschreibung

In Women Want More, Michael Silverstein and Kate Sayre, two of the world's leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn't just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.

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Produktdetails

• Verlag: HarperCollins
• Erscheinungstermin: 8. September 2009
• Englisch
• ISBN-13: 9780061905407
• Artikelnr.: 37988313

Autorenporträt

Michael J. Silverstein is a senior partner and managing director at The Boston Consulting Group. He is the coauthor of the bestsellers Trading Up and Treasure Hunt. He is an authority on consumer buying behavior, retail and packaged goods innovation, and market development.