Tony Royle

Working for McDonald's in Europe (eBook, PDF)

The Unequal Struggle

• Format: PDF

Produktbeschreibung

The McDonald's Corporation is not only the largest system-wide sales service in the world, it is a phenomenon in its own right, and is now recognized as the most famous brand in the world. By providing a detailed analysis of the extent to which the McDonald's Corporation adapts or imposes its labour relations policies in Europe, this volume represents a real life case study revealing the interaction between a global multi-national enterprise and the regulatory systems of a number of different European countries. Key features include:

* an overview of the McDonald's Corporation's development and structure
* an analysis of its corporate culture and the issues of franchising
* an examination of key union strategies, including systems of co-determination, consultation and collective-bargaining
* a chapter dealing specifically with European legislation, in particular the McDonald's European Works Council

The author systematically analyzes the conflict between the McDonald's Corporation and the industrial relations systems of the European countries within which it operates, and exposes this conflict as an 'unequal struggle' between economic liberalism and collectivism.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 256
• Erscheinungstermin: 2. August 2004
• Englisch
• ISBN-13: 9781134620807
• Artikelnr.: 42641077

Autorenporträt

Tony Royle

Inhaltsangabe

1. Liberalism
Collectivism and the Multinational Corporation; In the ring: liberalism versus collectivism
Regulating employment rights in mulinationals
Clarifying some concepts
Research issues and questions
Outline of the book 2. Welcome to Big Mac; From small acorns...
Enter the salesman
Exporting 'McBurgers'
The problems of international expansion
Structure and organisation in the European market 3. The Corporate Paradox: McDonald's and its Franchise System; The growth of the franchise
The McDonald's franchise system
Financial costs and the application process
Outsiders and insiders
'Traiters within': the MOA
Imposing uniformity
The distinction between the franchisee and the company restaurant manager
Capital expenditure
Franchises: working the employees harder? Appointment
promotion
recruitment and training
Staffing levels
pay and conditions
The franchise operator: employer or employee? 4. McDonald's at Work; McWork
Managing control and consent at McDonald's
Managing subjectivity
McCulture
Labour turnover
Part-time work
Workforce characteristics
Foreign workers
'Coasters' and ethnic minorities
McJobs
Previous work experience
Recruited acquiescence? 5. There's No Place Like Home: the Impact of Trade Unions and Collective Bargaining Frameworks; McDonald's and the unions in North America
It's cold outside: McDonald's and the unions around the world
Trade unions and collective bargaining in Europe
McDonald's and the European unions
'Do it your way' Ireland and the UK
Unions in the centre: Germany
Austria
Belgium
and the Netherlands
Unions in the south: France
Spain and Italy
Unions in the north: Denmark
Finland
Norway and Sweden
Explaining low membership
Management attitudes towards unions
Franchises: the benefits of small operations
Workforce characteristics and workers' attitudes
It's not always high labour turnover and young workers
Explaining variation in union membership levels 6. 'Co-determination? What