Julian Birkinshaw, John Fallon

Resurgent (MP3-Download)

How established organizations can fight back and thrive in an age of digital transformation Ungekürzte Lesung. 500 Min.
Sprecher: Elstob, Mark

• Hörbuch-Download MP3

Produktbeschreibung

Bloomsbury presents Resurgent: How established organizations can fight back and thrive in an age of digital transformation by Julian Birkinshaw and John Fallon, with Adam Bouzelmate, read by Mark Elstob A practical handbook examining how established businesses can use their unique advantages to fight back and win in a digital arena too often dominated by tech start-ups, disruptors and unicorns. The big tech companies (Alphabet, Amazon, Apple, Meta, Microsoft) have had an enormous impact on our everyday lives. A new wave of start-ups in the tech sector has dominated the press and swallowed up huge amounts of investment. But what about those established companies in the traditional parts of the world's economies, from energy, industrial and consumer goods to travel and health? They rarely got a mention. Everyone was talking about the disrupters – the start-ups and the entrepreneurs – and not about the incumbents. This book is a call for a reality check. For at the core of our established companies are capabilities and qualities that remain highly relevant in the digital age. They are often market leaders for very good reasons – they know their customers and markets well, and they have great product, sales and marketing expertise. They are operationally savvy and financially strong, with deep insights into areas of expertise that no one else has, giving them a unique advantage. John Fallon and Julian Birkinshaw have come to a clear conclusion: incumbents are not going quietly into that dark night. Organizations will need to jettison their analogue baggage and infrastructure and embrace digital transformation. They will survive and they will prosper. And this shows how they are doing it.

Produktdetails

• Verlag: Bloomsbury Business
• Erscheinungstermin: 4. September 2025
• Sprache: Englisch
• ISBN-13: 9781399431651
• Artikelnr.: 75186470

Autorenporträt

Julian Birkinshaw is the Dean of the Ivey Business School and was previously at the London Business School. He is a recognized thought-leader on the impact of digital technology on company strategy. He is the author of 15 books.

Rezensionen

In an era where digital transformation often feels like a race to outpace disruption, Resurgent reminds us that true resilience comes from aligning technological progress with purpose. Birkinshaw and Fallon show that established companies can thrive not by clinging to the past, but by embracing change as a force for good – creating value not just for shareholders, but for society and the planet. A must-read for leaders determined to be net positive in the digital age.