Almut Koester, Angela Pitt, Michael Handford, Martin Lisboa

Business Advantage Intermediate Student's Book with DVD

• Broschiertes Buch

Produktbeschreibung

An innovative, new multi-level course for the university and in-company sector. Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that make the material highly relevant and engaging. The Business Advantage Intermediate level books include input from the following leading institutions and organisations: the Cambridge Judge Business School, IKEA, Emirates NBD, Isuzu and Unilever - to name but a few. The Student's Book comes with a free DVD of video case studies.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 192
• Erscheinungstermin: 26. Januar 2012
• Englisch
• Abmessung: 287mm x 217mm x 12mm
• Gewicht: 566g
• ISBN-13: 9780521132206
• ISBN-10: 0521132207
• Artikelnr.: 35482815

Inhaltsangabe

Topic 1. Business Environment: 1. Culture and its impact
2. Technology and business
Writing 1
DVD Sequence 1
Topic 2. Managing People: 3. Motivation
4. Human resources
Writing 2
DVD Sequence 2
Topic 3. Managing Cultures: 5. Organisations and their structure
6. Managing organisations
Writing 3
DVD Sequence 3
Topic 4. Managing Operations: 7. Supply chain management (SCM)
8. Quality management
Writing 4
DVD Sequence 4
Topic 5. Marketing: 9. Marketing strategy
10. Customer relationship management (CRM)
Writing 5
DVD Sequence 5
Topic 6. Accounting and Finance: 11. Accounting
12. Finance
Writing 6
DVD Sequence 6
Topic 7. Strategies and Decision-making: 13. Decision making
14. The learning organisation
Writing 7
DVD Sequence 7.