If you strip away the rosy language of "school-business partnership," "win-win situation," "giving back to the community," and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain.
If you strip away the rosy language of "school-business partnership," "win-win situation," "giving back to the community," and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain.
Alex Molnar is a Research Professor at the University of Colorado Boulder, where he serves as Publications Director of the National Education Policy Center (NEPC) and Director of the Commercialism in Education Research Unit (CERU). His work has examined curriculum and instruction topics, market-based education reforms, and policy formation. In addition to numerous articles, his earlier books on commercialism in schools are Giving Kids the Business: The Commercialization of America's Schools (2001) and Commercialism in education: From democratic ideal to market commodity (2005).
Inhaltsangabe
Acknowledgments Chapter 1 - The Problem of Schoolhouse Commercialism Chapter 2 - Schoolhouse Commercializing Trends, 1990-2006 Chapter 3 - Threats to Children's Psychological Well-Being Chapter 4 - Threats to Children's Physical Well-Being Chapter 5 - Threats to the Integrity of Children's Education Chapter 6 - Assessing the Intensity of the Threats Commercialism Poses to Children's Well-Being Chapter 7 - Threats to Children's Privacy and Digital Marketing Chapter 8 - Closing Thoughts Appendices Appendix A: Gubbins' Matrix of Thinking Skills Appendix B: State Laws and Regulations as of May 2004 Appendix C: State Bills Addressing School Commercialism Signed into Law, 2011-2014 Appendix D: Websites Associated with Relevant Topics Appendix E: State Laws Addressing Student Data Privacy: Synopses of Their Major Provisions With Their Significant Gaps in Protection, Exclusions and Omissions Noted (2011-2014)
Acknowledgments Chapter 1 - The Problem of Schoolhouse Commercialism Chapter 2 - Schoolhouse Commercializing Trends, 1990-2006 Chapter 3 - Threats to Children's Psychological Well-Being Chapter 4 - Threats to Children's Physical Well-Being Chapter 5 - Threats to the Integrity of Children's Education Chapter 6 - Assessing the Intensity of the Threats Commercialism Poses to Children's Well-Being Chapter 7 - Threats to Children's Privacy and Digital Marketing Chapter 8 - Closing Thoughts Appendices Appendix A: Gubbins' Matrix of Thinking Skills Appendix B: State Laws and Regulations as of May 2004 Appendix C: State Bills Addressing School Commercialism Signed into Law, 2011-2014 Appendix D: Websites Associated with Relevant Topics Appendix E: State Laws Addressing Student Data Privacy: Synopses of Their Major Provisions With Their Significant Gaps in Protection, Exclusions and Omissions Noted (2011-2014)
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